A potential of medical market surveys

20 stycznia 2016

Healthcare industry (medical and pharmaceutical) is still evolving and presenting emerging technologies. It is all the time improving, developing because of growing potential. That is the reason why managers of its companies need research reports with market analysis, market drivers, forecasts and trends for technologies used for diagnosis, treatment and prevention of illnesses and conditions, OTC and Rx medicines, reports with in-depth market analysis, company profiles, products concepts to determine the shape of future markets for their companies. Healthcare costs continue to rise in the U.S., in Western Europe, and throughout the developed world. In United States healthcare expenditures were estimated to be $3.24 trillion in 2015, and are projected to soar to $3.78 trillion in 2018. The healthcare market in the U.S. in 2015 included the major categories of hospital care ($1,031.1 billion), physician and clinical services ($640.3 billion), dental services ($119.1 billion) and prescription drugs ($328.4 billion), along with nursing home and home healthcare ($253.6 billion).

Medical market surveys Poland

Pharmaceuticals is, as you can guess, an advanced and enormously competitive industry with a requirement for research that helps deliver real competitive advantage. That is why medical and pharmaceutical market companies require market research agencies, which can deliver response rates with high level respondents and patients alike. But in the beginning of this process company representatives has to hire the best pharmaceutical marketing research Poland company. For that they check portfolio and recommendations. The key element in those searching process is to find agency with the most experienced team, which use the wide range of research methods and techniques. When you have that, you can count on reliable research process, which provide you actual and credible information.

A word about research areas and research methods and techniques

You can obtain information about: landscape of a market, new products and concepts, the decision making process). Research methods and techniques you can use: telephone interviewing (CATI), computer assisted questionnaires (CAPI), online questionnaires (CAWI), individual in-depth interviewing (IDI), focus group interviewing (FGI), mystery client, case studies, desk research, SWOT analysis. In qualitative research (IDI, FGI, case studies, mystery client), you can find out about how and why people do things and try to better understand their behaviors. Quantitative research provide robust data. From advanced segmentation of patient populations or doctor typologies, to conjoint methodologies to help companies in decision making process. You can conduct: healthcare market research, industry trends analysis, competitors database, industry associations database, information usage.